With the amount of time and effort it takes to not only start a new business and keep it going, you may be putting off creating or finishing that business website. There seems to be an infinite amount of websites out there already — how would a website help your business?
I often hear things like “But we’re just starting out”, “I don’t really want to keep it up”, or “I’m more comfortable on social media”. Every time I hear those words, I think of the opportunities that these small businesses and business owners have missed.
Bottom line: If you don’t have a website for your business, you’re missing out on sales. Period.
Whether you’re looking to start a website or convince someone else your small business or startup needs a website, here are three simple reasons why you need to start creating a quality website for your business TODAY.
1. Your Customers Are Looking for Information & Content
How many times have you looked up a business before hiring a specialist? When was the last time you researched before making a big purchase like a car? Think for a second… what was the last thing that you looked up and what was the reason? If you took the time to look up anything similar to these situations, why wouldn’t a customer of your’s look up information that you can provide?
Sure, starting up a website and making sure it gets found can be difficult. But studies show that when you provide content your customers are looking for, it can drive traffic to a site by up to 2,000%. By simply providing quality information on your website or blog, you will begin to see an increase in traffic. If you continually provide quality content, you can link your viewers to other parts of your website where essentially you can direct them to buy a product or service of yours.
2. Customers Find You
What is better than when customers put the work in to find you with little to no effort from you? Well if it was me answering that question, I’d be saying “Not much!” Today, customers are constantly searching on computers, tablets, and smartphones. A website helps customers to find your company, see what services you provide or sell, and learn about your business whether you’re working or not. Nobody wants to be on the clock 24/7. So why not set up a mostly-automated way of letting customers find you rather than you constantly crunching all the analytics data.
Verisign found out that 88% of US small businesses with a website agree that it’s made it easier for customers to find their businesses. In today’s competitive online environment, content is key (didn’t we just go over that?) All the major search engines are constantly changing their algorithms to better serve their searchers, including rewarding sites that provide customers with helpful content and a good user experience. This means that if someone is searching for a service or goods that you offer, your business needs to come up in the results or that could mean lost sales revenue.
3. Gain Competitive Advantage & Build Credibility
According to a survey by a research firm Clutch, 46% of small businesses in the US don’t have a website for their business. This means that by your business having a website, you could gain a competitive advantage of potentially almost 50% of small businesses that you compete with. Having a website is just as advantageous as having a brick-and-mortar business.
Additionally, you increase your brand presence online on your own terms. You can build your brand on platforms like Facebook, Instagram, or Twitter but you’re limited to the functions and design of each respective platform. Having your own website provides so much more flexibility in terms of design, process, and technology. Eighty-four percent of US consumers believe a business with a website is more credible than one that only has social media accounts.
Before You Build Your Site, Claim Your Domain Name
As important as it is to build your website, first things first — your domain name. Your domain name is essentially how your customers are going to remember and find you by. You should take careful consideration when searching for your domain name to ensure that it matches with your business’ brand and isn’t trademarked by another company.
So if you get anything from this post, yes, you need to create your business website! It can be a daunting task to handle on your own, especially if you have no prior knowledge or experience building a website. Here at Clever Creative, our creatives have extensive knowledge in every part of building websites from scratch and redesigns. We would love to partner with your small business to get your website off the ground. Contact us here.