Digital marketing for small businesses is no longer an option: it’s a bare minimum requirement. If you don’t have a proven and duplicatable digital marketing strategy, you’re leaving a lot of money on the table and slamming the door in the face of potential customers.
Digital Marketing for Small Business: 8 Keys to Success
1. Developing a Customer Avatar
Understanding who your customers are is probably the most important aspect of digital marketing across the board. This isn’t the same as putting up a billboard and hoping that someone will see it. You need to know who your ideal customer is and what they want from you.
2. Focusing on Customer Pain Points
Just like our job is to focus on your pain points, you need to do the same for your customers. Whatever business you’re in, think about your ideal customer. What bothers them? What problems do they have? What keeps them up at night? Those are the questions you need to provide answers for.
3. Staying On Brand
Your brand needs to stand true to who you are and this applies to small businesses as well. In digital marketing, there’s a lot of spam, scam, and garbage. People are prone to tune out a lot of digital advertising, so you need to make sure that you have a brand that people recognize.
4. Being Consistent
This point goes along with staying on brand but you need to be consistent. If you’re posting on social media one day about how your coffee shop supports locally grown coffee beans and then the next day you post about beans you received from overseas, that’s not consistent.
5. Staying Fresh in their Minds
One of the best digital marketing strategies is to be everywhere at all times. You can’t just focus on one method of marketing because there are so many. You should be doing social media, ads, blogging, email marketing, and more. Staying fresh in the minds of potential customers will ensure that they always think of you when your business niche comes into the conversation.
6. Becoming an Authority
Your small business needs to stand for something and you need to preach the fact that you do it better than anyone else. This is one way to get ahead of the competition, and digital marketing simply provides an outlet. If you own a coffee shop, maybe you’re an authority on Colombian coffee beans, for example. You need to show that in your content.
7. Building Strong Partnerships
A big part of small business digital marketing is developing partnerships with other businesses. Reach out to places that put forth the same message as you and see if there’s any way you can support each other. LinkedIn and Meetup are great places to get started.
8. Managing Your Reputation
Reputation is everything for small businesses and you need to stay on top of it. Look at your business page on Google and keep track of reviews on Facebook as well. If someone leaves you a negative review, address it immediately and try to solve their concern so they’ll be willing to remove the bad review.
The fact of the matter is, this is a lot of work and small businesses are busy enough as it is. Our job is to streamline the process and develop a strategy that works for you. Not for the other guys: for you. If you’d like a little (or a lot of) help with your digital marketing, contact Clever Creative today to get on the right track.